Glenco and LaneLight® have a lot in common, and as a result, our partnership is trustworthy, strong, and productive. Both businesses are well-established; Glenco is marking our 24th year and LaneLight® Traffic Technologies, Inc. is coming up on 20. Our values are aligned; both Glenco and LaneLight prize quality, service, and innovation, and we prioritize training our teams to deliver value and expertise to our customers.

It all started when Glenco President Glen Abrams met LaneLight Traffic Consultant Rich Lolli at a trade show. Rich was looking for a distributor in New Jersey, and Glen is always looking for innovative traffic safety products. The two hit it off, made a deal, and LaneLight market share continues to grow in the area as a result. Rich comments, “We have a great product, and now we have a great partner in the region. Glenco’s sales team is the best. Mike, Steve, Glen, Mario, the whole Glenco team, they are the real deal. Because we have a strong brand in LaneLight it was essential that we find the right partner to uphold our quality and our values. Glenco is the perfect fit.”

But more than the sales volume, both Glen and Rich emphasize the safety that LaneLight delivers—both companies are deeply devoted to making roadways safer for everyone to save lives.

Glen explains: “The LaneLight product line of RRFBs and IRWLs is simply better. They increase driver awareness, especially when placed at mid-block crossings, where most pedestrian accidents occur—without a doubt they save lives. They are also customizable and flexible in terms of application; they can be solar powered or wired, they have the ability to be motion activated, set to flash from sundown to sunrise, or manually activated by a button.”

Rich adds: “One of the most unique features of LaneLight is our MK-10 Controller, which is a uniform controller. It’s like the ‘brain’ of the system, and we have one model that works with all of our products via a FREE cloud- based system. This is truly revolutionary and has made LaneLight THE industry standard. Competitors charge up to $5000 a year for this service!”

The uniform controller enables remote control from a laptop, so traffic professionals can monitor systems, make adjustments to scheduling, and check repair needs from their desks. For example, a school zone crosswalk might need to be changed for a special event, summer vacation, or football game. In the past, such actions required a site visit, manual adjustments, and, sometimes, a service call from a technician. Now it is done with a few keystrokes and clicks.

In addition to the convenience of the remote operation, LaneLight’s uniform controller offers another major benefit. Distributors and end users only have to stock one backup model and learn one installation/maintenance protocol, which delivers savings on time, labor, and inventory storage. Other systems require different models for each product. The uniform controller is adaptable to other systems through a retrofitting process using the MK-10 Controller Conversion Kit, so it can standardize and simplify crosswalk alert systems across an entire municipality even if other systems have been installed previously.

LaneLight’s engineers pride themselves on innovation and customization. Recently, a township requested a RRFB that activated via light/dark sensor and flashed dusk to dawn. In the same area, they wanted IRWLs that could be activated by pedestrians entering a crosswalk. (Typically, these two items would operate together.) The engineers were able to build an interface with a circuit board for the IRWLs that operated independently, and met this unique specification.

The LaneLight Emergency Response Warning System (ERWS) is now compatible with the Opticom system, a revolutionary innovation that is unique in the industry. Opticom is used by emergency vehicles to provide notification at intersections that they are coming through at high speeds, and historically it was activated by a key fob. LaneLight’s unique compatibility interface system activates the alert through an audio-visual sensor mounted on poles at locations just outside of emergency stations and adjacent roadways. LaneLight uses the Beacons warning system or LED warning lights to alert drivers at these critical junctures. In addition, this audio-visual activation method eliminates the risk of human error in the event that the firefighter or EMT fails to click the key fob.

The LaneLight team also provides significant technical support. Their help line addresses technical issues, and they are readily available to trouble shoot issues that may arise. Response time is typically same day.

Rich adds: “We have about 25 exclusive distribution relationships across the country but they are not all as seamless as Glenco’s. We are just very aligned; our commitment to service, training, and responsiveness is in lock step with theirs. It’s a great collaboration and we really see eye-to-eye on how to run a business. Their success is our success so we will do everything in our power to help them grow. I wish all of our distributors were like Glenco!”

To learn how Glenco can design and deliver LaneLight systems to enhance the safety of your municipality, please contact our sales team.

Glenco Proud to be Exclusive LaneLight® Distributor

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